Polytechnics Mauritius is recruiting a Part-Time Lecturer in Search Engine Marketing and Optimization (SEO) to deliver engaging, practical and level-appropriate training to its students.
Key Responsibilities
- Deliver Search Engine Marketing and Optimization modules through practical and industry relevant learning activities
- Design course content, learning materials and assessments aligned with programme learning outcomes
- Guide students in keyword research, on page and off page SEO, search visibility and search engine marketing practices
- Evaluate student work and provide constructive feedback
- Use digital teaching tools, analytics platforms and LMS to support blended learning
Requirements
- Education: Minimum Undergraduate degree in Digital Marketing, Marketing, Communication, Business, Information Technology or a related field, together with at least 7 years of relevant professional experience; OR a Master’s degree in a relevant field together with at least 5 years of relevant professional experience
- Experience: Relevant professional experience in SEO, SEM, digital marketing or search marketing; tertiary teaching experience is an advantage
Skills:
- Strong practical knowledge of SEO and search engine marketing practices
- Knowledge of keyword research, technical SEO, content optimisation and search performance analysis
- Ability to use relevant SEO and digital marketing tools
- Comfortable using digital teaching tools and platforms
- Portfolio: Applicants must submit a professional portfolio demonstrating relevant SEO, SEM, digital marketing campaigns, projects or professional work
Portfolio: All applicants must submit a professional portfolio demonstrating relevant practical work, projects and industry experience in the specialist area for which they are applying (specially for design and marketing relevance part). The portfolio should clearly demonstrate the applicant’s level of technical competence, creativity and professional practice.