Digital Marketing is fast becoming the marketing channel of choice for Marketers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
Being online is today the new meeting place. Reports claim that the average user spends atleast 7 hours online each data (Datareportal, 2023).
In this Digital Age, Digital Marketing is fast becoming the marketing channel of choice for Marketers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels.
This programme introduces student to the Digital marketing arena. They shall discover the promotion of brands to connect with potential customers using the internet and other forms of digital communication including email, social media, web-based advertising, as well as text and multimedia messages as a marketing channel.
Full Time: 2.5 Years
Part Time: 2.5 Years
March 2025
Ebene Campus
3 credits at SC level or GCE O-Level, in different subjects in up to two sittings
Semester 1
Introduction to Accounting
Introduction to Economics
Basic Concepts of Marketing
Introduction to Digital Marketing
Design Thinking
Semester 2
Cognitive Process and Problem Solving
Business Statistics
Cyberpreneurship
Database System
Content Marketing
Semester 3
Introduction to Finance
Introduction to Management
Introduction to Business Laws
Issues in the Mauritian Economy
Semester 4
Operations Management
Web Design and Development
Search Engine Marketing and Optimization
Social Media Marketing
Consumer Behavior
Semester 5
Introduction to Human Resource Management
User Interface Design
Organizational Behaviour
Marketing Analytics
Big Data and Emerging Innovation
Semester 6
Management Information Systems
Business Mathematics
Computer Ethics and Management
Final Year Project
Semester 7
Practical Training
University Malaysia of Computer Science & Engineering
Upon successful completion of the course you can apply for the following roles:
The cost of the course will vary according to the mode of delivery (full time/part time) you will opt. We are one of the institutions offering the same course at a very affordable price that suit your budget. Should you wish to sit for an examination, additional fees will be applicable depending on the examination centre.
Application Fee: Rs 1,000
Admin Fee: Rs 6,500
If you have not completed any recognised Diploma or Degree before, then you will definitely enjoy the privilege under the Free Tertiary Education Scheme (FTES) for the whole duration of course, offered by the Ministry of Education, Tertiary Education, Science and Technology. Only Application and Administration fee will be applicable.
